The practice of lead nurturing involves the commitment to engage your audience with relevant and educational information required to grasp your audience through every stage of your sales funnel.
But the on demand question is what is lead nurturing
Well get it clear today.
According to Marketo, lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of your sales funnel.
And Databox says…
Lead nurturing refers to the process of engaging, supporting, and building meaningful relationships with your prospective audience, by providing them with appropriate and relevant content and information at every stage of the buyer’s journey.
Anyway, In spite of the benefits of lead nurturing, Affiliate marketers still straggle with the process.
According to Marketing Sherpa, 79% of marketing leads fail to convert. A separate report by Gleanster meanwhile notes that only 50% of leads are ready to buy.
Gleanster also reports that 15-20% of warm but not-quite-there-yet leads will result in converted sales. Some other statistics worth noting include the following:
5 Most Effective Lead Nurturing Strategy for Affiliate Marketers
Yes, it’s time to fix your lead nurturing funnel today. Now that you have a clear picture of lead nurturing, it’s the perfect time to know the strategies I use in mastering the process.
When most affiliates start implementing sales funnel, they’re worried about getting enough leads in their funnel.
But once they acquire their lead, they need to now figure out who is interested in your lead and who is not.
This is where lead scoring comes in useful.
In scoring your leads, there are patterns you need to follow. These pattern ranges from:
Online behavior of your lead
Results from survey
Social engagement down to
Now is the time! Your sales funnel has worked for you. You have a lot of leads that will hopefully turn in to sales. Applause.
Don’t be too excited. You have work to do. The success of those leads depends on your ability to adopt follow ups without letting them fall down the drain.
I create follow up schedule and track communications using automations. Do you?
Multi Channel Nurturing
Reach your audience on other channels rather than email only. You audience might be available in Facebook groups, LinkedIn or any other platform.
If you’re not omnipresent online, your leads won’t be able to discover you easily. And that’s a lot of missed opportunities.
To cater to your leads at any giving stage in your sales funnel, you need to employ a multi-channel lead nurturing concept.
I mean you need to send your marketing messages to leads using not just one channel [cough cough email cough, oh my God], but all the channels that are relevant to your leads to convert.
Retargeting ads also works perfectly for this. With this methodology, your ads follow your audience who fail to convert.
It follows them until they convert. LOL this is good right?
They have know option than to convert. But remember to tell your ads not to be too pressy (jargon)
Tailor fascinating and intriguing content to your audience base on geographical area and preference. Audience targeting helps the most relevant content get to the right audiences.
By enabling audience targeting, specific content will be prioritized to specific audiences through page libraries, and navigational links. Where audience targeting can be enabled.
Send Personalized Email
Email is the third most influential source of information for B2B audiences. 30% of B2B marketers plan to increase spending on email.
What of we the affiliate marketers spending time, energy and resources selling product of these B2B companies? I bet you on this! email makes big impact.
How well do you remember the share a Koke campaign? customers were eager to get a koke with their names label on it. This increased conversion badly.
It’s the same way audience get astonished when they read personalized emails from you.. They feel that particular email is meant for them.
There are many ways to personalize emails to improve your lead nurturing strategy. You can send triggered emails when a visitor completes an action like downloads your gated content, visits certain pages on your website and demonstrates a high level of engagement.