How Affiliate marketers Can Optimize their Sales Funnel

sales funnel
sales funnel optimization

Optimizing your sales funnel is an open door to drive revenue growth. By pushing a higher percentage of your audience through each stage, you’re making your marketing efforts do more and work harder.

And, the better you understand what a sales funnel is, how it works, and how to optimize yours, the easier your new leads converts.

Over my seven years of experience as a growth hacker I’ve seen a lot of sales fail. The truth is, in other to make a perfect sales you only need 2 things:

  • Consistent traffic flow
  • And an optimized sales funnel

But the golden question is, how do sales funnel still fail? In other to get a better insight, let’s know what a sales funnel is…

A sales funnel is a marketing concept that maps out the stages your potential customer or prospect takes to make a purchase. If It’s as simple as that why do companies still straggle to make a consistent sale?

Typical sales funnel visualization.

source

Let’s get started with my 8 strategies you need to optimize your sales funnel

#1. Personalization

As an experience affiliate marketer, you need to know each audience wants to be targeted in a unique way. Among the many pillars of marketing, personalization is one of the best strategy with the greatest impact on audience loyalty and advocacy.

 To personalize is to design or tailor that message or product to suit a specific individual’s needs or preferences.

To get the best out of your audience using personalization, you’ll need to study your customer behavior. This is tracking an individuals behavior as they interact with your company website, blog, Online stores etc.

The best practice of personalization is Targeting of audience with the right offer at the right stage of the funnels.

The most effective real-time personalization initiatives are those that can leverage all types of data that makes up your audience profile. Mixing all these data together allows an affiliate to deliver relevant messages to its audience at the appropriate time.

#2. Making an Effective Call to Action

Designing an affective call to action today is great way to start a potent affiliate marketing campaign. Just simple telling your audience to sign up is not going to work.

In fact, they are tired of seeing the same thing over and over again. You need to get creative with your design and your copy.

If it is unexpected, your audience will want to click through and see what the hype is all about. You’ll want to use power words and fear of missing out to quickly draw their attention before they bounce and leave your call to action lonely.

These are hand-picked statistics for you to know the impact of call to action.

  • Personalized CTAs convert 42% more visitors into leads than untargeted CTAs.
  • More than 90% of visitors who read your headline also read your CTA copy.
  • Emails with a single call-to-action increased clicks 371% and sales 1617%.
  • Adding CTAs to your Facebook page can increase click-through rate by 285%.
  • A CTA within a video gets 380% more clicks than their normal sidebar CTAs.

#3. Make Your Homepage a Conversion Power House

Do you have an effective conversion strategy for your home page? if no is your answer, you are in the right place.

When somebody type your brand name in to Google search bar, the first thing they will see is your home page.

You don’t want to waste that precious traffic by seeing it bounce without taking any action. non converting home page is a common problem I see a lot of affiliate marketers face recently.

To optimize your home page, the trick is to figure out what exactly is causing low conversions. Monitoring your user behavior takes you 1 step closer to your solution.

Using a tool like Crazy Egg helps you gather user data on your home page and else where on your website. You’ll get to understand how your audience react when they first visit your home page. Whether they bounce immediately or they experience friction upon signup.

Once these various data is collected, you can A/B test various element on your landing pages and see what works better.

To get better home page conversion, you need to…

  • Use features that builds trust
  • Add videos to your homepages
  • Create a shocking headline
  • Get feedback from your audience
  • Create or improve your offer

#4. Lead Nurturing

When you combine lead nurturing of your audience along side marketing automation, expert a spike in revenue in the shortest possible time.

Some of your leads will be very warm when they enter your sales funnels whilst majority are probably not. So you’ve got to make sure that your sales funnel actually nurtures the relationship that you’re trying to build as well as offers profitable opportunities for your audience to convert and grow your business.

Lead nurturing has become one of the most effective way to drive more sales for your business.

What’s lead nurturing and how can it affect your business?

Leads nurturing is the practice to activate and build relationship with your audience to encourage conversion.

Often, affiliate’s generate leads but fail to nurture this leads and for this reason, they fail to convert in to sales. For your business to thrive, you need more than just generating leads.

How can you nurture leads?

If you offer a free e-book for signups, your audience who download your e-book probably signup for your email list. This audience becomes your leads and your potential buyers.

If all you can do is to send generic news letter once or twice a week you are not enforcing lead nurturing. You need to build a documented step by step relationship with your audience then prepare an engaging pitch that resonate with them.

5. Make Use of Organic Traffic

Today, Google has a jaw dropping search of over 5.7 billion searches per day, so if your affiliate blog is well structured, you stand the chances of getting hundreds of thousands of visitors on daily basis.

But the golden question, how do you structure your website to gain this quantum of visitors to your website?

This is where search engine optimization comes in.

Paid ads work but you need to have organic traffic flow you can really on.

#6. Prioritize Segmentation

This is the process of defining your audience in to segment base on persona. User personal is a group of audience that represent specific section of your market.

For example, let say you sell plugins and some of your audience are interested in an SEO plugin, security plugin and web speed plugin. These audience must be properly segmented base on preference to enhance audience retention and profit.

#7 Your Conversion Optimization is Important

Conversion optimization is very essential because it looks at your audience that are not converting and ask them ” hey how can we help you convert “

Rather than relying on guesswork, conversion optimization begins with a rigorous process of research, analysis and optimization to turn that non-converting traffic into major conversion improvements.

With conversion optimization you don’t need to increase your traffic to get a results. You only need to improve upon your website and your sales funnel

How can you achieve this.

  • A/B testing your landing pages

If you are testing your landing page, you might create a variation of your existing landing page and tweak the headline, the copy and the call to action CTA buttons and see which version of your landing page get the most engagement.

A/B testing your landing pages sounds like a lot of task, isn’t it? That’s the reason businesses don’t bother. However, with tools like Crazy Egg, the process isn’t difficult at all. You get tons of amazing advantages from running these A/B tests.

#8. Present Social Proofs

According to a study, 92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family

Have you ever been moved by a testimonials from an industry expert to purchase a product? you’ve just been caught.

You signup for that product because you admit the product solved their problem right?

that is the benefits of social proof.

“Social proof is an important part of executing your landing page strategy. Audience interact and buy products that makes them feel good about themselves, products that change them and make them better.

By using social proof in the form of testimonials, reviews and trust icons, the perceive value of the product becomes very high.

In actual fact, you’re helping your audience make a quick decision, feel confident about their choice and a part of something bigger.

As an affiliate, the form of social proof that you use can initiate different emotional triggers. When planned carefully, you can spark specific emotional triggers that influence audience feelings towards their purchase.

As an experience affiliate marketer, who is constantly building and testing landing pages, I always make it a habit of adding some form of social proof on them, whether it’s product reviews, testimonials, or even social media share buttons; it’s a no brainer for me.

Final Thought

Non converting audience are the most valuable asset to you. Because they tell you what exactly is not working for you and how to fix it.

For this reason, when your audience are not converting, do not panic and respond with worries, rather discover strategies to make you an effective modern day perpetual audience converter.

There you have it.