How to build and optimize Google My Business [GMB] profile
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If you want your business to stay relevant, you need to know your local SEO tips to optimize your website to acquire your potential customers from your local market.
local search is great for local businesses. 8 out of 10 searchers uses search term such as ‘near me’to search for product online.
If you want your business to stay relevant then follow these step-by-step local seo tips to ranking locally since local seo tips are critical to promote your brand.
Local seo is the practice of optimizing your website to gain targeted customers in a specific proximity using local search term such as Newyork city, near me,
5 local seo statistics that proves why local seo practice is important
If you are not found on Google for local search, you are missing out on ton of potential customers welling to pay for your service. this data shows you why ranking in a specific geographical area is key.
46% of all Google searches have local intent (source: search engine roundtable)
Near me or Close by type of search increased more than 900% over 2 years (source: chatmeter)
4 out of 5 consumers use Search Engines to find local information ( source: thinkwithgoogle)
97% of internet users study more about a local business than anything else (source: seo tribunal)
72% of consumers who did local search visits a store ( hubspot marketing statistics)
This is a strategy used by search engines like Google to provide the most relevant results base on the location of the searcher.
when a local search is done, Google scans through its index and provide results “nearby”. the results are base on individual searches. Indeed, local seo has a set of unique ranking signals.
some of this signals are:
The location the search is coming from
Presence of Google my Business listing
Name Address and Phone number (NAP) citation
Keywords used in Google my Business profile
Keyword use in Google my Business review
Google maps star rating for that business
The Map Pack
There are few places that your consumers watch when they are searching for product and service online.I’m talking about the first position on the first page, confused?
I mean the Google map pack
For example, if I search for restaurant in Newyork, this is the result I get…
you might not hear it before, but probably you’ve seen it.
So what’s Google Map Pack?
GoogleMaps Pack is a set of three highlighted Google-Maps-based results. It used to be seven but now down to 3.
There are only 3 spot available here which makes it very competitive. But our local SEO tips for the day will break it down and give you all the awareness. Getting your position on the Map Pack can be pretty easy. If you know all the local SEO tips without Google Map Pack you are missing out on ideal concept.
It’s importance to NAP. I don’t mean you should sleep. This local SEO tips term stands for Name, Address and Phone number. 3 years ago, I read this local SEO tips on how to rank in Google Map Pack and since then, ranking my clients have have been much easier for me
Your NAP must be consistent no matter where you list them for Google to have trust in your information
Note your NAP must be clearly place at the crucial pages of your website
home page,about page,service page
Rank Tracking for Map Pack
Rank tracking for your local seo strategy is the best decisions that must be taking to ensure growth and consistency.
Categorically, you would like to verify where you rank on the Map Pack.
In the case of local Map Pack, the results for searchers differ. Results are personalized base on individual location.
For example if you’re located in Central Pack in Newyork, and search for gardener, you’ll probably get different results as compare to when you position yourself at brooklyn bridge. Great local SEO tips right?
Now you see, you must track your local ranking from multiple positions. If you depend on one location you are missing out on a lot of prospective customers.
In tracking your performance from multiple locations, I endorse Semrush
Local Organic Ranking
The Map Pack is a place to be if you are a local business.
Having said that, ignoring the local ranking is not good for your business since it’s part of Google’s algorithms.
In fact, the local organic results usually shows below the Map Pack.
Basically, ranking for local organic results has to do with using keywords in your title tag, URL, meta description, speeding up your website and building local citations for your.
Using generic keywords wont rank you locally. Example if you want to rank for barbershops, use the keyword + the location>>babershops in Newyork City
Your keyword must be specific to your proximity to get better results
Local seo: Keyword Research
In this chapter, I’m here to share with you local SEO tips on how to use local keywords to rank locally and some keyword tools.
Fortunately, local keyword research is a one time job done, unlike keyword research for blog post where keywords research are done on regular basis.
Many strategies can help you rank your website. One of the factors that’s overlooked is keyword research.
You first need to reckon the keywords used by customers to locate your business.
If you know these keywords, reaching wider prospects would be much easier for you.
For instance, if your business ranks for the search term “coffee shops in Brooklyn” , then you can now shift your attentions to ranking for “coffee shops close by”
Normally, the search volume of local searches are often low but this are potential and organic customers ready to convert, since their commercial intent is very high
In fact, 76% of consumers who search for a nearby business on their smartphones, visit them within few days and 28% of these searches end in a purchase of a product. I know you are asking, how do I find a keyword to help rank my website locally? continue reading to find out…
Google is know doubt the best search engine dominating global search of more than 92.7%.
Google Suggest is an algorithm formally released by Google for getting best match keyword phrase to the main seed keyword
The algorithm either complete the search term or add additional term depending on the keyword inserted in the search box and the geographical area the search query is coming from.
Search predictions are base on these factorsyour country and language
popularity of keyword
your search history
Answer The Public
This is a keyword insight tool that combines suggested results from both Google and Bing and visualizes them in one search cloud. These insight is categorized into what,where and why etc
Benefits of Answer the Public
Helps you answer the questions featured in Google snippet
Helps to optimize for long tail keywords
Keywords are well visualized
local seo ranking factors
Now, you’ll find out the recent local seo tips on ranking factors and that works today and use it to improve your local rankings specifically, I am going to cover the most crucial once
lets dive in Now..
1 Google my Business Listing
Claiming your Google my Business listing is not an option because it is the most importance local ranking factors according to study. Many prospects will find you for the first time because you have your listing at Google my Business.
Boost your seo strategy using schema markup
One of the newest local SEO tips and advance way of ranking locally is the use of scheme markup. This brand new form of optimizing is one of the core considered by Google but it’s the least used. Once you clench this concept, you stand the chances of ranking in the search engine results page SERP
The purpose of this post is to show you how to use schema markup as a marketing weapon to outperformed your competitors
we need to know what schema markup is…
Schema markup Is a semantic vocabulary place on you website to help search engine such as Google understand your content.
Which businesses have an edge in schema markup?
Any type of business can prioritize this latest local SEO tip and benefit from schema markup. Businesses like Restaurant, hospitals, Attorneys, doctors can use schema to improve their presence on search engine results page.
In fact you don’t need any coding skills to prioritize schema. All you need to do here is to visit schema.org/schemas to add any kind of schema to your pages.
Schema markup helps your website ranks better for any type of content available on your website. data markup is available for….
There are hundred of schema markup types. from legal down to entertainment schema. When schema is used correctly, the results can be overwhelming because less than one-third of websites uses schema markup.
Obviously, schema markup will help you do better in [SERP] since it enhances the rich snippet display of your content in search engines and hence drives organic click through rate
This authority can be achieve by building quality links from authority websites with domain authority of at least 65.
The thriving question still stance, whats “link building and what’s local search engine link building, right?
sure! let me explain
Link Building is the practice of building backlinks from authority websites with the goal to rank. Whilst local link building is the practice of building backlinks from a specific geographical area in other to rank in that proximity. This local SEO tip is a core ranking factor.
Why backlinks matters
Helps create brand exposure
More visbilty of blog in search engine
It’s core part of search engine optimization
Helps recieves traffic from other website
How to Find High-Quality Links
Before we get started with our link building strategies, its Ideal to know what makes a good link. having said that here is what determines the quality of a link
Authority of a Page
If the page linking back to you is the driven-force of page rank, that link is going to have a significant impact on your ranking
The authority of a website also plays a role in determining the link quality. You and I know a link from Buzzfeed carries more weight than a link from a new blog
Relevance of a site
The relevance of a website greatly impacts the link you build to your websites.
For instance, if you run a sports website, it’s irrelevant to build links from a Health website. Acquiring links from sites that are closely related to yours matters
How to get high quality links from authority websites
Create and distribute infographics
At high level, Infogrphics still play crucial role in link building strategies. The good thing here is that visuals still pools quality links to your pages even if you don’t demand for them.
In fact, visually centric content must be part of your content marketing campaign.
Instagram is booming right? today, there are more than 81% of brand on Instagram and their growth has increased significantly.
Broken Link Building
Broken link building could be the way to go for marketers that are too busy to write content. This concept is very easy and very simple:
Find pages with dead links
contact these bloggers and inform them about the dead links.
Demand a replacement with your’s
Harvest more review and reply them
Are you a small or medium company struggling to get reviews?
attracting review is one of the strategy to validate your product, service and company at large. Attracting review can be a real headache if not done properly. You have to rely on your existing customers.
This principle sounds simple but how do you accomplish this?
If you are getting repeated customers, these are people you should be targeting. They love your product is the reason they keep coming back. Most local SEO tips don’t give insight on Identifying the right moments to ask for review according to the buyer’s journey.
To increase your chances of getting review, make sure your visitors are not limited to leaving review on your website only. your brand should be listed on below platforms such as Facebook Yelp and Google my business review
Climbing the top of SERP can be very challenging if you are a small business with limited resources. Local seo is still relevant for your brand exposure.
78% of location-based mobile searches result in an offline purchase, for this reason, you need to boost your ranking to be found locally by your prospects.
Your online optimization must be strong enough to convince prospects because your online effort is a true reflection of your business.
Ranking your business to do well involves a lot of hard-work. This is not an overnight affairs. It could take sometime so you need to be patient. Just follow this local SEO tips and you’ll get the job done.