In this guide I’ll show you:
- local SEO tips for lawyers
- How to rank in the 3-pack
- How to build NAP citation
- Google local business listing optimization
- Many others…
lets get started.
Do you want your firm to stay relevant?
You need to know your local search engine ranking tips to optimize your website and acquire client from your local vicinity.
local search is great for lawyers. 8 out of 10 searchers use search term such as near me to search for Attorneys online.
If you want to position yourself in front of your potential client, then follow this step-by-step local search engine optimization tips to ranking your websitelocally .
Yes, you need to know how local search engine optimization SEO works.
It’s the practice of optimizing your website to gain targeted client in a specific proximity using local search term such as Newyork city, near me,
Example can be seen below…
Oh I get you.
You mean your law firm is not located in New York right?
Don’t worry. It’s the same way they search for lawyers in your vicinity.
When a local search is done, Google scans through its index and provide results “nearby”. The results are base on individual searches. Indeed, local SEO has a set of unique ranking signals.
some of this signals are:
- The location the search is coming from
- Presence of Google my Business listing
- Name Address and Phone number (NAP) citation
- Social shares
- Keywords used in Google my Business profile
- Keyword use in Google my Business review
- Google maps star rating for that business
Now, you see why you need local ranking guides badly?
5 local ranking statistics that proves why local search engine optimization practice is important.
Here they are
If you’re not found on Google for local search, you’re missing out on ton of potential client welling to pay for your service. This data shows you why ranking in a specific geographical area is key.
- 46% of all Google searches have local intent (source: search engine roundtable)
- Near me or Close by type of search increased more than 900% over 2 years (source: chatmeter)
- 4 out of 5 client use Search Engines to find local information ( source: thinkwithgoogle)
The Map Pack
There are few places that your client watch when they are searching for lawyers online . I’m talking about the first position on the first page, confused?
I mean the Google map pack
For example, if I search for lawyers in Newyork, this is the result I get…
You might not hear it before, but probably you’ve seen it.
So what’s Google Map Pack?
Google Maps Pack is a set of three highlighted Google-Maps-based results. It used to be seven but now down to 3.
There are only 3 spot available here which makes it very competitive.
But our local search engine optimization tips for the day will break it down and give you all the awareness. Getting your position on the Map Pack as a lawyer can be pretty easy.
If you know all the local SEO tips without Google Map Pack you are missing out on ideal concept.
it’s no brainer to admit that. isn’t it?
Anyway, the first step you have to take is to signup free for Google my Business.
Step 1. Search for Google.com/business
Step 2. Follow this local SEO tips to setup your Google My Business account today
It’s importance to NAP. I don’t mean you should sleep. This local SEO tips term stands for Name, Address and Phone number.
Your NAP must be consistent no matter where you list them for Google to have trust in your information
Note your NAP must be clearly place at the crucial pages of your website
home page,about page,service page
Rank Tracking for Map Pack
Rank tracking for your local seo strategy is the best decisions that must be taking to ensure growth and consistency. This is one core local SEO guide that I keep talking about.
Categorically, you would like to verify where you rank on the Map Pack.
In the case of local Map Pack, the results for searchers differ. Results are personalized base on individual location.
For example if a client is located in Central Pack in Newyork, and search for attorney, he’ll probably get different results as compare to when you position yourself at brooklyn bridge.
Great local SEO tips right?
Now you see, you must track your local ranking from multiple positions. If you depend on one location you are missing out on a lot of prospective client.
In tracking your performance from multiple sources I endosce Semrush
Local Organic Ranking
Oh you don’t know? trust me the Map Pack is a place to be if you’re a local business.
Having said that, ignoring the local ranking is not good for your business since it’s part of Google’s algorithms.
In fact, the local organic results usually shows below the Map Pack.
Basically, ranking for local organic results has to do with using keywords in your title tag, URL, meta description, speeding up your website and building local citations for your.
Using generic keywords on your website won’t rank you locally. Example if your potential clients need the service of immigration Attorney,
keyword + the location>> Immigration attorney in kuwait city
Your keyword must be specific to your proximity to get better results
Local seo: Keyword Research
In this chapter, I’m here to share with you my local SEO tips on how to use local keywords to rank locally and some keyword tools.
Fortunately, local keyword research is a one time job done, unlike keyword research for blog post where keywords research are done on regular basis.
Many strategies can help your website to rank for client acquisition. One of the factors that’s overlooked is keyword research.
You first need to reckon the keywords used by client to locate your business.
If you know these keywords, reaching wider prospects would be much easier for you.
For instance, if your business ranks for the search term ” criminal lawyer in newyork” , then you can now shift your attentions to ranking for
“criminal lawyer close by”
Normally, the search volume of local searches are often low but this are potential and organic client ready to convert, since their commercial intent is very high
In fact, 76% of client who search for a nearby lawyer on their smartphones visit them within few days and 28% of these searches end in client acquisition.
I know you are asking, how do I find a keyword to help rank my website locally? continue reading to find out…
Google is know doubt the best search engine dominating global search of more than 92.7%.
Google Suggest is an algorithm formally released by Google for getting best match keyword phrase to the main seed keyword
The algorithm either complete the search term or add additional term depending on the keyword inserted in the search box and the geographical area the search query is coming from.
These are search query you should be adding to your web pages to rank for your locations.
Search predictions are base on these factors
- Your country and language
- Popularity of keyword
- Your search history
Answer The Public
This is a keyword insight tool that combines suggested results from both Google and Bing and visualizes them in one search cloud. These insight is categorized into what, where and why etc
It’s considered by many search engine optimization geeks as one of top rated local SEO tool.
This particular tool is used by most lawyers to rank their website.
Benefits of Answer the Public
- Helps you answer the questions featured in Google snippet
- Helps to optimize for long tail keywords
- Keywords are well visualized
local seo ranking factors
Now, you’ll find out the recent local seo tips on ranking factors that works today and use it to improve your local rankings specifically, I’m going to cover the most crucial once.
lets dive in Now..
1 Google my Business Listing
Claiming your Google my Business listing is not an option. It’s the most importance local ranking factors according to study. Many client will find you for the first time because you have your listing on Google my Business.
When it comes to the free local SEO tools, Google my Business takes the lead.
Boost your SEO strategy using schema markup
One of the newest local SEO tips and advance way of ranking locally is the use of scheme markup. This brand new form of optimizing is one of the core considered by Google but it’s the least used. Once you clench this concept, you stand the chances of ranking in the search engine results page SERP
The purpose of this post is to show you how to use schema markup as a marketing weapon to outperformed your competitors
we need to know what schema markup is…
Schema markup Is a semantic vocabulary place on you website to help search engine such as Google understand your webpages
Which businesses have an edge in schema markup?
Any type of business can prioritize this latest local SEO tip and benefit from schema markup.
Businesses like Restaurant, hospitals, Attorneys, doctors use schema to improve their presence on search engine results page.
In fact you don’t need any coding skills to prioritize schema.
All you need is this schema markup generator.
Importance of Schema Markup
Schema markup helps your website ranks better for any type of content available on your website. data markup is available for….
- Local businesses
- Book reviews
- Software applications
- Many more
There are hundred of schema markup types. from legal down to entertainment.
When schema is used correctly, the results can be overwhelming because less than one-third of websites uses schema markup.
Obviously, schema markup will help you do better in search engine result pages since it enhances the rich snippet display of your website in search engines
Local Link Building
In this local SEO guide, I’ll answer your question – what’s link building? and why it’s still matters in 2020
lets dive in…
You’ve crafted an epic website that satisfies both clients and search engines but still unable to rank.
What about this? checking on this 50 best local SEO tips on local link building that must be used to amplify your quality website.
This authority can be achieve by building quality local links from authority websites with domain authority of at least 60.
The thriving question still stance, whats “link building and what’s local search engine link building, right?
sure! let me explain
Link Building is the practice of building backlinks from authority websites with the goal to rank.
Whilst local link building is the practice of building backlinks from a specific geographical area in other to rank in that proximity. This local SEO tip is a core ranking factor.
The link is like a vote of assurance to search engines like Google.
For that matter, when you acquire links from an authority website, it sends a strong signal to Google your service is a top notch.
Can you imagine BBC linking to your service?
Oh yes, this is a good Attorney. Let me rank him high for client discovery… said by Google
Why backlinks matters
- Helps create brand exposure
- Builds relationship
- More visbilty of your service in search engine
- It’s core part of search engine optimization
- Helps receives clients from other website
How to Find High-Quality Links
Before we get started with our link building strategies, its Ideal to know what makes a good link. having said that here is what determines the quality of a link
Authority of a Page
If the page linking back to you is the driven-force of page rank, that link is going to have a significant impact on your ranking.
Authority of a website
The authority of a website also plays a role in determining the link quality.
You and I know a link from Aljazeera carries more weight than a link from a new blog.
Relevance of a site
The relevance of a website greatly impacts the link you build to your websites.
For instance, if you run a law firm, it’s irrelevant to build links from a Health website. Acquiring links from sites that are closely related to yours matters.
Note: Your link building strategies must comply with Google’s algorithm.
How to get high quality links from authority websites
Create and distribute infographics
At high level, Infogrphics still play crucial role in link building strategies.
The good thing here is that visuals still pools quality links to your pages even if you don’t demand for them.
It’s no brainer, this incredible infographic design inspiration will keep your heads up.
Harvest more review and reply them
Are you a start up law firm struggling to get reviews?
Attracting client reviews is one of the strategy to validate your service and company at large.
Attracting client review can be a real headache if not done properly. You have to rely on your existing customers.
This principle sounds simple but how do you accomplish it?
If you are getting repeated client, these are people you should be targeting.
They love your service.
It’s the reason they keep coming back. Most local SEO tips don’t give insight on Identifying the right moments to ask for review
To increase your chances of getting consumer reviews, make sure your clients are not limited to leaving review on your website only.
Your brand should be listed on platforms such as Facebook, Yelp review and Google my business review
If you want to rule Google Map, embrace this local SEO tips to collect more reviews
5 Reasons Customer Review are important
- Social ad credibility proof
- Helps improve customer service
- Improves ranking
- Reviews generates more reviews
- Improves conversion of client
Resource you need to know on local SEO tips
Climbing the top of search engine result page can be very challenging.
If you are a small law firm with limited resources. Getting a solid local SEO guide is still relevant for your brand exposure.
78% of location-based mobile searches result in an offline purchase, for this reason, you need to boost your ranking to be found locally by your client.
Your online optimization must be strong enough to convince client because your online effort is a true reflection of your business.
Ranking your firm to do well involves a lot of hard-work. This is not an overnight affairs. It could take sometime.
Even months. Oh you frown your face?
See the result worth it. I’m talking about consistent client flow here.
So you need to be patient. Just follow this local SEO tips and you’ll get the job done.
I hope my local seo tips has helped your law firm a ton.